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The Basics of Search Engine Optimization

Beginner’s Guide to Search Engine Optimization

From a marketer’s perspective, search engine optimization is one of the most cost-effective and profitable means of advertising today. Savvy marketers understand that by engaging in effective SEO strategies on their website, they can significantly increase the traffic to their website and drive sales. Not only does it provide your potential customer with a direct link to you, but it also gives them all the information they need in order to make an incredibly quick decision about whether or not they want to purchase what you’re selling. 

What if someone just Googled your business without specifying it? For example, what if someone asked “Where can I find freelance writers?”? Or maybe they searched for “freelance designers in Dubai” would your company come up in the top 10 searches  SEO makes sure that your webpage has priority in the search results of your particular service.

An SEO-driven site will often have several meta title tags, which are the titles you see by hovering your mouse over a listing. You may have a headline title tag, as well as multiple keyword or content-focused title tags for easy identification.

Why Google?

Google is the largest and most popular search engine on the World Wide Web. Google Search provides a variety of services, including Analytics, an Internet browser, cloud computing, advertising syndication, and online office productivity. Google has always used its algorithms to create an ordered list of results. That algorithm is a closely guarded Google secret, but people who have worked for Google have revealed that the search engine considers about 200 different variables when deciding where to rank a site.

Meta Descriptions 

Not certain how to write your meta description? Start with Why What and How. Then include the page’s main points, especially benefits versus features. And be specific. Also, consider using questions to grab attention.

A meta description acts as a “preview” of your webpage content, giving both searchers and search engine robots a summary of what the page contains. It’s also a chance to advertise what your page offers to visitors and why they should click through.

Search engine rank is yours if you develop dynamic, engaging websites and systems that provide a positive user experience. Finally, very rarely does anyone factor in search ranking ability to make or break whether a page ranks for a particular keyword or set of keywords. This is an unusual situation, but it does happen. 

Search is about more than just traffic and conversion optimization. It’s about creating great user experiences and driving revenue. Ultimately, SEO isn’t only about being found on search engines and driving traffic to your website. It’s about providing a great experience and generating leads and revenue.

We help eCommerce businesses compete online by creating customized digital marketing strategies that meet sales goals and improve customer experience.

Introduction To DIgital Marketing

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