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What is email marketing and how does it work?

Email marketing is sending commercial emails to a list of contacts who have given their express permission to receive email communications from you.

Email marketing allows you to build a relationship with your readers. It is the most personal form of marketing, but also the most effective. Email marketing is a proven method of reaching customers and growing business. Send emails to subscribers when they take a specific action, like purchasing something or signing up for a webinar.

The newsletter is a powerful way to connect one-to-one with the people who are most important to your business. It’s not just about sending newsletters, but about maintaining a conversation. These emails are sent to email addresses that have given their express permission to receive email communications from a company or website. You can think of them as one-to-one email correspondence. A high-quality newsletter not only adds value to your subscribers and increases your reach, but also helps you control the relationship. A regular newsletter gives you a chance to create a dialogue with your audience, showing them you’re listening and that you Lastly, remember it’s all about quality, not quantity. Make each piece of content you create valuable to your subscribers.

  1. Conversions – Having an email marketing strategy and productive campaigns will help you boost your online store conversions. Email marketing provides the highest ROI of any online channel and has a conversion rate almost 20 times higher than banner ads, according to ExactTarget.
  2. Brand Awareness  – Email is powerful. It can deliver your brand stories and build relationships at a fraction of the cost of traditional marketing channels. Email marketing is one of the best ways to keep your business contacts in touch with what’s going on. Email marketing reaches people at a time and place where it’s convenient for them, so it’s great for increasing your brand awareness. 
  3. Accessibility is one of the remarkable features of email marketing. It provides an excellent opportunity to spread awareness and acquire more contacts both locally and globally.
  4. Affordability – Email marketing is incredibly cost-effective and easy to send. SendinBlue provides a new way to reach your customers in a fast, delightful, and reliable way. Email marketing is a great way to maintain existing relationships, nurture new customers, and drive sales. It’s one of the most affordable ways to reach your customers and introduce new products, services, and ideas.

Once you register your tool of choice, you get an email address for your newsletters. No need to set up an account on a separate website either, so there’s little set-up time required. 

Email is a channel everyone knows and uses. It’s the most accessible channel online and opens the door to a huge range of users, including people who are less comfortable using the internet.

An email address is key to the digital marketing world for two reasons. First, email gives direct access to the inbox of your potential customers, so you can gain their attention with ease. Second, email marketing campaigns are primarily triggered by time, which means it will be opened in time.

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